I read an article on Biznik yesterday about one author’s experience with a bad web designer. It was a very good article and it’s on my to do list to comment on it.
But that’s not what this post is about.
It occurred to me long after I read it that the author crafted the title of the article in pretty clever way. He’s clearly an experienced writer (or he had an experienced writer come up with his title.)
The article is about the lessons he learned about web designers, using a painful experience to illustrate them. It’s a great article topic all by itself, but the piece could have been lost by a boring title. The full title is “Formerly frustrated website virgin learns 11 things you should do when choosing your website developer” which, to me, is just a tad too long. But, I’m not an experienced article title creator, I’m just a consumer (at least in this instance).
But the point here is to illustrate for you how the title gets people to read the article. It gets your attention, makes you laugh, and makes you curious — a great combination.
Another thing to note is that the title alone does not make it. The article delivers on its promise. It’s cleverly written, humorous, and informative. It satisfies. It gives you what you expected when you read the title.
So read the article, and then let me know whether you agree.
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