Yesterday we held our monthly free webinar, which was on using LinkedIn and Biznik to promote yourself and your business.  It was a good webinar and the attendees said they got a lot of great tips from it.

An important part of these webinars is that we use it to offer something very special — something we don’t offer to the general public.

This time it was a four-pack of advanced level e-marketing classes for this ridiculous price – only $137 for four classes. This would normally cost between $268 and $348, depending on which classes you choose.  Regardless, it’s still a phenomenal bargain.

So now that the webinar participants have had a chance to sign up for theirs, it’s ok for me to tell the rest of the world.  You have until midnight tonight to take advantage of this offer.  However, it could end sooner because we are only selling 50 of these.

After tonight (or after we sell 50) the offer will revert to $137 for a three pack.  Normally this is priced at $167 so you’ll get a $30 discount until the end of May.

After the end of May, we are no longer offering the package deal, you have buy them one at a time.

Anyway, just wanted to let y’all know.  So take advantage of this before it ends.  We’ll offer something different next month.

Until then, happy e-marketing!

Last week was great.  It was the first week of the new year and so much just went right.

One good thing that happened was that I got two requests (from completely different sources) for speaking engagements at local business association meetings.

Another good thing was that we got two last-minute sign-ups for our latest E-Marketing 101 Workshop, which started on Thursday (the next one starts in March btw).

As small business owners, we have to cast as wide a net as possible for our marketing efforts.  That’s not to say we have to try everything.  We simply need to reach our target market, regardless of what mechanisms we use to do it.

I do a lot of business networking.  I’m active in the local Chamber of Commerce, and I go to a lot of their events.  I make it a point to get my face and my name out there.  I make myself available, even when it takes me outside of my comfort zone.  This is my primary offline marketing activity, and it’s absolutely paying off.  The Chamber membership roster is filled with my potential customers.

I also do lots of online marketing activities (of course!), but there’s a core list of things I do regularly and consistently.  This core list includes local directory listing updates for maximum Google exposure, posting updates to Facebook and LinkedIn, blogging once a week, and sending out e-mail newsletters twice a month.

All these marketing activities — online and offline together — take up a lot of my time, probably somewhere around 30-40%.  That sounds like a lot, but it’s how I drive people into my sales cycle.  That’s what marketing does.  If I didn’t do these activities, nobody would know who I am or what Avarra Solutions is all about.

At any rate, the two speaking requests came from my offline networking activities, and the two new workshop registrations came from my online marketing activities.

Don’t drop your offline marketing activities, as long as they’re getting you business (I have a client who uses rack cards, and they generate loads of business).

Sure we live in a digital world, but people consume information in different ways.  If you know your customers well, you’ll know how to market to them.  Online AND offline.

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