Most of my immediate family lives in Connecticut, including my husband’s family. This past weekend they got slammed with almost 2 feet of snow.
2 feet of snow in OCTOBER? It was wholly unexpected. It broke records. My family, along with many others, were completely unprepared. Two people in their 70′s, two in their 40′s, and two kids 8 and 13, all packed into hotel rooms with nothing to do and nowhere to go. Neither of their homes have power, and some of the roads remain unplowed.
It makes me wonder… what would I do if something happened to my business? What if my two biggest clients pulled out? What if this big consulting project I’m hoping to get doesn’t come through? Worse yet… what if my husband lost his job? What would I do?
WHAT WOULD I DO?
This morning I carved out two hours and took a good look at my business. I did a mind map in order to get the big picture. I looked all all my products and services — how I’m selling them, how I’m delivering them, how I’m marketing them. I looked at what’s working, what’s not, and what items have gotten lost in the shuffle.
I realized I’m a little bit scattered, and spread too thin. I have too many things going on and they’re going in too many different directions. I’m not properly leveraging the systems I’ve already put in place and focusing on selling things that are finished products. Instead I’m chasing rainbows by coming up with new product ideas and doing scattershot marketing to try to sell consulting services.
Time to regroup, refocus, and home in on what’s important and viable.
Not only will I have a better business, I’ll be ready if a big disaster strikes.
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