Resources
Useful Articles and Information to Help You Succeed With Your E-Marketing Programs
LINKS
Books and blogs on writing
- Writing sales copy that converts
- Good writing practices for your blog
- Best practices for writing your newsletter
- A guide to writing great headlines
- Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
by Maria Veloso
- The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
by Robert Bly
- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott (one of my all time favorites)
- The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
by Dan Kennedy
Miscellaneous
E-Mail Marketing Tactics
- GREAT set of tips on what to check for before sending your email newsletter.
- Nice examples of different layouts and specific techniques for growing your list. Not comprehensive but some good nuggets.
- Excellent series of guides from MailChimp, covering all manner of e-mail marketing tips, tricks, techniques and industry-specific advice. In true MailChimp fashion, they are also light-hearted and humorous.
