About Me

Lisa Pecunia is the founder and Chief E-Marketing Officer of Avarra Solutions.

After 13 years of corporate life, Lisa escaped the cubicle farm in 1998 for a life of entrepreneurship. She built and ran a successful web development consulting company in Connecticut, where she did her own sales and marketing, in addition to being a senior systems analyst and user interface designer.

After the dot Bomb years, she then spent several years as a contractor designing internal ordering systems for Verizon, and in early 2008 she was feeling the corporate squeeze again. So she left Verizon and started Avarra Solutions. After designing, building, and marketing a large group membership web site, she realized her true talent was using technology to facilitate the communication of marketing messages.

Avarra Solutions’ core business is helping small businesses identify the unique combination of internet marketing channels that has the best chance of success for that business’s unique needs. And then trains them on how to use those channels properly. Lisa also draws on her past design experience to build web sites for her clients.

Lisa holds a Master’s Degree in Information Technology from Sacred Heart University. She is also a certified landscape designer, trained at the New York Botanical Garden in Bronx, NY. She enjoys cooking, hiking, walking, reading, drawing, and gardening.

You can read more details about me on my personal web site:  LisaPecunia.com